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Applying the Science of Six Sigma to the Art of Sales and Marketing (Paperback), by Michael J. Pestorius, ASQ Quality Press; 1st edition (November 7, 2006).
Six Sigma is a highly flexible methodology and tool set, but few practitioners have successfully transferred the early successes Six Sigma enjoyed in manufacturing to sales and marketing. The opportunities to use it exist, but the expertise on how to apply it is lacking. This book provides step by step instructions on how to use data and measures to tackle common business challenges. An analysis of the territory planning process provides tools and techniques to improve the effectiveness of sales forces that suboptimize their efforts by calling on the wrong customers. It shows sales leadership how to use readily available data to ensure that the "right" customers are receiving the attention they need. It also quantifies the real cost of spending time with customers that are not improving the bottom line. A historical analysis of promotions takes the guesswork out of developing future sales campaigns. It does this by taking the time to define a specific goal and developing metrics that will allow side by side comparisons of past promotions. Once armed with this knowledge, future promotions stand a greater chance of achieving their goals. Information

Business Policy and Strategy: The Art of Competition, Seventh Edition (Hardcover), by Cheryl Van Deusen, Steven Williamson and Harold C. Babson, AUERBACH; 7 edition (March 19, 2007).
In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial. By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives. Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment. Information

Competition Law Of The European Community (Hardcover)
by Van Bael and Bellis, Kluwer Law International; 4 edition (January 30, 2005).
Information

Competitor Analysis (One Day Workshop Packages) (Ring-bound), by Wendy Carter, Kogan Page (November 1, 1994). Information

Global Competition Law and Economics (Paperback), by Einer Elhauge and Damien Geradin, Hart Publishing (March 30, 2007).
Modern antitrust law is global antitrust law. Markets are becoming increasingly global, or at least multinational. Mergers between large corporations must typically get approval in both the United States and in the EU, and other nations too. Cartels in one nation affect supply in others, and countries are increasingly entering into treaties with each other about the content or enforcement of competition laws. Thus, businesspeople, lawyers, and lawmakers can no longer content themselves with understanding only the antitrust and competition law of their home country. Modern antitrust law also differs from traditional antitrust law in that it now reflects the dominance of the economic model of analysing antitrust and competition policy. Against this background, this new casebook represents the first comprehensive effort to examine US and EC competition law cases and decisions within a common analytical framework strongly based on economic theory. It is an innovative casebook addressed to all students, not only from the US and Europe, but also from all jurisdictions having competition laws, providing an in-depth analysis of the two major global antitrust regimes in the world, and a summary of the parallel antitrust laws elsewhere in the world. As such it will also serve as a useful reference for practitioners, competition officials, and policy-makers interested in competition law. Information

IMD World Competitiveness Yearbook 2006 (Hardcover), by Stephane Garelli, IMD - International Institute for Management Development; 18th year edition (May 11, 2006).
The World Competitiveness Yearbook (WCY) is the world's most renowned and comprehensive annual report on the competitiveness on nations. ranking and analyzing how a nation's environment creates and sustains the competitiveness of enterprises. Information

International Business: The Challenge of Global Competition w/ CESIM access card (Hardcover)
by Donald Ball, Wendell H. McCulloch, Michael Geringer, Michael S Minor and Jeanne M. McNett, McGraw-Hill/Irwin; 11 edition (February 12, 2007).

International Business: The Challenge of Global Competition, 11th Edition, by Ball, McCulloch, Geringer, Minor and McNett continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing –a claim no other text can make. In addition, each new copy of International Business, 11e includes access to CESIM –an interactive IB simulation developed for industry professionals. Ball, et al is the only textbook on the market which features access to CESIM. Only Ball, McCulloch, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students. Information

Organizational Capability and Competitive Advantage: Debates, Dynamics and Policy (International Library of Critical Writings in Business History) (Hardcover), by William Lazonick (Author), William Mass (Editor), Edward Elgar Publishing (May 1995). Information

Recent Developments In Monopoly and Competition Policy (International Library of Critical Writings in Economics) (Hardcover), by George Norman (Editor), Edward Elgar Publishing (March 30, 2008). Information

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition (Paperback), by Craig S. Fleisher (Author), Babette Bensoussan, Prentice Hall; US Ed edition (April 8, 2002).
This supplemental book examines the wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with a strong bias toward application. Over twenty analytical tools are discussed and evaluated with examples to illustrate their most effective application. Presents the most applicable techniques across a broad range of applications in the analysis process. Information


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