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Bly on Direct Marketing
(Hardcover), by Robert W. Bly. MeritDirect Press (March 25, 2006).
"Bob’s collection of marketing strategies has at least fifty gems that he’s used to grow our profits". National Institute of Business Management. Information

Commonsense Direct & Digital Marketing [ILLUSTRATED] (Paperback), by Drayton Bird. Kogan Page; 5th edition (July 1, 2007).
"If you read no other book on direct marketing you should find the time to read this one." -- Direct Marketing International "Direct Marketing International. Information

Contemporary Direct Marketing (Hardcover), by Lisa S. Spiller (Author), Martin Baier. Prentice Hall; US Ed edition (April 9, 2004).
Unique in its incredible thoroughness, this is the most comprehensive direct/interactive marketing book on the market. Current and relevant concepts—customer relationships, database marketing, information privacy, telemarketing, research and testing, global and ethical issues, and more—will prepare individuals to be competitive in the job market and workforce. Other “hot topics” include legal issues, non-profit organizations, business-to-business applications, customer service and fulfillment, and creative and quantitative issues. For any business professionals working for a for-profit or nonprofit business or governmental agency; professionals of businesses of any size; and entrepreneurs. Information

Creative Strategy in Direct & Interactive Marketing, Third Edition (Paperback), by Susan K Jones. Racom Communicatons and Direct Marketing Association; 3rd edition (December 5, 2005).
The right creative strategy can mean the difference between success and failure in a direct or interactive marketing program. And the all-new third edition of Creative Strategy in Direct and Interactive Marketing by Susan K. Jones (Racom—www.Racombooks.com—in conjunction with the Direct Marketing Association $49.95) has been totally revised to address the new issues of interactive marketing media, marketing integration and convergence of all media. The opening section gives an overview of the new world of direct marketing and interactive creative strategy, including: ? The art and science of marketing creativity and the strategic challenges of direct marketing and interactivity. Information

Direct Marketing: Strategy, Planning, Execution (Hardcover), by Edward L. Nash. McGraw-Hill; 4 edition (January 21, 2000).
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing. Information

Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers by Andrew R. Thomas, Dale M. Lewison, William J. Hauser, and Linda M. Foley (Hardcover - Nov 30, 2006). Praeger Publishers (November 30, 2006).
In many ways, mass marketing--broadcasting one's message to a large and anonymous population of potential customers--no longer works. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that they must invest more heavily in reaching and communicating with their customers directly in order to stay competitive. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts from academia and from the front lines in business sets the record straight--dispelling common myths and misconceptions about direct marketing and showcasing the most current practices, principles, and techniques. From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market--and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. Information

Direct Marketing Market Place 2008: The Networking Source of the Direct Marketing Industry (Direct Marketing Market Place) (Paperback), by Daniel Del Coro, Linda Hummer, Mary Whitehouse (Editors). National Register Publishing (July 2007). 0872178285

Optimal Database Marketing: Strategy, Development, and Data Mining (Hardcover)k, by Ronald G. Drozdenko (Author), Perry D. Drake. Sage Publications, Inc; 1 edition (March 26, 2002).
A highly readable/useful book... Written for business people... It's strength is its orderly/focused approach to a complicated subject. Information

Principles of Direct And Database Marketing by Alan Tapp (Paperback - Feb 28, 2005). Financal Times Management; 3rd edition (February 28, 2005).
"Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and database marketing and then of researching and teaching in the area giveshim the ideal basis for this book, which is one of the best guidesavailable on the subject." Information 

Successful Direct Marketing Methods (Hardcover) by Bob Stone (Author), Ron Jacobs. McGraw-Hill; 8 edition (November 14, 2007).
Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. Information 

The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing by Alison Williams and Roddy Mullin (Hardcover - Jan 1, 2008)Illustrated. Kogan Page (January 1, 2008).
Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field marketing includes direct selling promotions, exhibitions, merchandising, auditing, demonstrations, and mystery shopping. Individually or combined, these activities develop brands, and when implemented they can significantly increase the brand's return on investment. Information 

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy (Hardcover), by David Shepard Associates. McGraw-Hill; 3 edition (March 31, 1999).
Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMĘs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. You'll develop customized, customer- focused marketing programs and strategies as you learn how to: *Offset through-the-roof marketing costs with predictive andsegmentation modeling *Profit from a constant stream of demographic, psychographic, and lifestyle data from ongoing customer dialogues *Target promos and bonus offers based on previous purchases,buying patterns, and stated preferences. Information


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