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Capitalizing on Marketing Trends: Leading CMOs on Assessing New Trends, Analyzing Changing Demographics, and Incorporating Global Trends into Your Marketing ...
(Inside the Minds) by Aspatore Books Staff (Paperback - Jan 31, 2008), Aspatore Books (January 31, 2008).

Capitalizing on Marketing Trends is an authoritative, insider's perspective on identifying, assessing, and harnessing the power of today's most important trends in marketing. Featuring marketing executives representing some of the top companies in the nation, Capitalizing on Marketing Trends provides best practices for accurately forecasting the impact a variety of trends will have on your company, and how to best keep up with each of these rapidly changing marketing developments. From analyzing changing demographics to selecting the global trends relevant to your company to describing the integral role that vendors play in discovering the latest trends, these authors illustrate how to predict the financial impact of each trend you decide to incorporate into your marketing strategy. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to choosing which trends your company should leverage in order to support the solid, sophisticated, strategic marketing plan that will catapult your company far ahead of the competition. Information  0314986790

Global Marketing (5th Edition) by Warren J. Keegan and Mark C. Green (Paperback - Nov 23, 2007). Prentice Hall; 5 edition (November 23, 2007).
Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. Coverage features an enhanced presentation of global trade; expanded and improved social/cultural coverage; the most recent research; the impact of Information Technology; an expanded section on global retailing; finance coverage in a valuable chapter appendix; a consolidated treatment of market entry strategies; specialized discussions of global communication decisions; quotes from today's professionals; enhanced Internet integration throughout the book; concise, issue-oriented and timely cases; and a vivid, full-color design. For those interested in international marketing and the global business environment. Information  0131754343

Global Marketing: A Decision-Oriented Approach (4th Edition) by Svend Hollensen (Paperback - Jun 4, 2007). Prentice Hall; 4 edition (June 4, 2007).
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Information  0273706780

Global Marketing: An Interactive Approach by Kate Gillespie, Jean-Pierre Jeannet, and H. David Hennessey (Hardcover - Feb 1, 2006). South-Western College Pub; 2 edition (February 1, 2006).
Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Second Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market. Information  0618659536

Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johny K. Johansson (Hardcover - Nov 7, 2008). McGraw-Hill/Irwin; 5 edition (November 7, 2008).
Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that “there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context. Information  0073381012

Global Marketing and Advertising: Understanding Cultural Paradoxes by Marieke K. de Mooij (Hardcover - Mar 17, 2005). Sage Publications, Inc; 2nd edition (March 17, 2005).
Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications. Offering a mix of theory and practical applications, it reviews global branding strategies, classification models of culture, and the consequence of culture for all aspects of marketing and advertising communications. Information  1412914752

Global Marketing Management by Masaaki Kotabe and Kristiaan Helsen (Paperback - Jan 9, 2007). Wiley; 4 edition (January 9, 2007).
Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing.Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing. This book prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment.The approach presents marketing with an interdisciplinary, cross-functional perspective, where the marketer has a sound understanding of how the various functional areas interface with marketing. Information  0471755273

Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering) by John Stark (Hardcover - Aug 24, 2007). Springer; 1 edition (August 24, 2007).
Meeting the various requirements of customers from a range of countries, choosing the most suitable locations for the different stages of development and manufacturing, deciding what can be global and what must be local, implementing suitable processes and systems, accommodating different national regulations, and efficiently dividing the workload between diverse sites are among the many challenges faced by providers of global products. Product Lifecycle Management is now used worldwide to manage the innovation, development and support of global products. This key new business activity manages a product anywhere in the world, at any time in its life: from the first idea through to recycling and disposal. Information 1846289149

Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns by Mike Gospe (Paperback - Feb 8, 2008). Happy About (February 8, 2008).
This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. Information  1600050778

Principles of Marketing: A Global Perspective by Philip Kotler, Gary Armstrong, Ang Swee Hoon, and Leong Siew Meng (Paperback - Aug 1, 2008). Pearson Education; 1st Edition edition (August 1, 2008).
Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts whether international or from within Asia that are presented in the cases, examples and vignettes. To help students to better relate what they are learning to their daily lives, examples comprising recognizable brand names and companies are used. Information 9810679521


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