business bookstore



International Marketing


 

Home
 

Reading Room

Armed Forces
Business
Counter-Insurgency
Counter-Terrorism
Homeland Security
Insurgency
Terrorism
 

Bookstore

Armed Forces
Business
Counter-Insurgency
Counter-Terrorism
Homeland Security
Insurgency
Terrorism
 

Contact










African Marketing Data and Statistics
(Library Binding), by Euromonitor International. Information.

Asian Marketing Data and Statistics, 3rd Ed. (Asian Marketing Data & Statistics) (Library Binding), by Euromonitor International. This resource provides detailed demographic and economic profiles of 45 Asian countries. Statistics cover a range of categories, from advertising and media to travel and tourism. Information.

Basic Marketing : A Global-Managerial Approach, by William D. Perreault, E. Jerome McCarthy.
This is a fairly comprehensive fundamentals of marketing book. It is laid out well. More information

European Marketing Data and Statistics 2002 (European Marketing Data and Statistics, 37th Ed) - More information

Global High-Tech Marketing : An Introduction for Technical Managers and Engineers (Artech House, Professional Development Library), by Jules E. Kadish - More information

Global Marketing (5th Edition) (Paperback), by Warren J. Keegan and Mark Green. Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. Coverage features an enhanced presentation of global trade; expanded and improved social/cultural coverage; the most recent research; the impact of Information Technology; an expanded section on global retailing; finance coverage in a valuable chapter appendix; a consolidated treatment of market entry strategies; specialized discussions of global communication decisions; quotes from today's professionals; enhanced Internet integration throughout the book; concise, issue-oriented and timely cases; and a vivid, full-color design. For those interested in international marketing and the global business environment. Information.

Global Marketing,by Jean-Pierre Jeannet, Hubert D. Hennessey - More information

Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing) (Hardcover), by Johny K. Johansson. Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author’s rich international experience, help students move from concept to application. Most International Marketing books have 6-7 separate chapters up front that discuss the legal and regulatory, political, and cultural environments before they begin to discuss global market entry. Johansson presumes that the students have a basic appreciation of these environments and begins the market entry discussion after 3 introductory chapters. The orientation of this text is more managerial and less descriptive. This text is used both as the first course in the undergraduate level and in MBA level courses. Information.

Global Marketing and Advertising: Understanding Cultural Paradoxes (Hardcover), by Marieke K. de Mooij. Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications. Offering a mix of theory and practical applications, it reviews global branding strategies, classification models of culture, and the consequence of culture for all aspects of marketing and advertising communications. Information.

Global Marketing Management (7th Edition) (Paperback), by Warren J. Keegan. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Information.

International Marketing (SAGE Library in Marketing) (Hardcover), by Masaaki Kotabe (Editor). Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in International Marketing research, with particular emphasis on the conceptual framework and theory development in the field. The last two decades have seen significant changes for international marketing, with global political and economic liberalization trends creating tremendous business opportunities and challenges. Reviewing the core micro and macro topics to emerge during this key period, leading edge papers examine organizational and personal consumer behavior, the implications for success of various entry modes, marketing strategy, global strategy and strategic alliances. Information.

International Marketing : Analysis and Strategy, by Sak Onkvisit, John J. Shaw (Contributor). This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to the discipline of international marketing. The approach is analytical rather than merely descriptive, with an emphasis on the management perspective. International Marketing: Analysis and Strategypresents broad and deep coverage of international business topics. There are two chapters for each of the 4 Ps of marketing. There are also in depth discussions of topics such as marketing barriers, foreign exchange, physical distribution, documentation, bribery, counterfeiting, intellectual property, gray marketing, dumping, political risks, services, free-trade zones, countertrade, and more. The book employs a rigorous approach that cites real-world examples from U.S. government and international publications, as well as industry-specific publications in addition to leading business magazines and newspapers. It covers the latest theoretical developments, empirical findings, and management practices. This integrated approach enables readers to keep up with the latest research and practice. The third edition of International Marketing: Analysis and Strategy has been revised to include the latest scholarly and management practices, several new cases and advertisements, and the latest available statistics. In addition, the book employs” boxes" for the first time to highlight different areas of discussion: "cultural dimension," "it's the law," and "marketing strategy." A valuable reference book for any professional whose business is involved with international marketing. - More information

International Marketing Forecasts (Library Binding), by Euromonitor PLC. Information.

Latin American Marketing Data and Statistics, 3rd Ed/ (Latin American Marketing Data & Statistics) (Library Binding), by Euromonitor International. Latin American Marketing Data and Statistics is a new book from Euromonitor. It allows you to compile detailed demographic and economic profiles of 43 countries, making it an extremely valuable reference and powerful marketing tool.  Many different sources are contacted to research this data, including international organizations such as the IMF and UN, as well as national statistical offices and national trade associations. The value of the book is in the data quality and presentation in easy-to-use tables that allow comparisons between countries. At a glance you can compare similarities and differences in population, home ownership, expenditure trends, crime statistics and much more. Information.

Major Companies of Africa South of the Sahara 2005 (Major Companies of Africa South of the Sahara) (Hardcover), by Graham &. Whiteside. Information.

National Cultures of the World, by Philip M. Parker - More information

The Economics of Marketing (International Library of Critical Writings in Economics) (Hardcover), by Martin Carter, Mark Casson, Vivek Suneja (Editors). The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management. Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition. This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines. Information


Back to Business Bookstore

Visit Business Reading Room










 

Copyright 1995-2008  (TMG). All Rights Reserved

setstats 1

setstats 1

setstats