African Marketing Data and Statistics (Library Binding), by Euromonitor International.
Asian Marketing Data and Statistics, 3rd Ed. (Asian Marketing Data
& Statistics) (Library Binding), by Euromonitor International. This resource provides
detailed demographic and economic profiles of 45 Asian countries. Statistics cover a range
of categories, from advertising and media to travel and tourism. Information.
Basic Marketing : A Global-Managerial Approach, by William D.
Perreault, E. Jerome McCarthy.
This is a fairly comprehensive fundamentals of marketing book. It is laid out well.
European Marketing Data and Statistics 2002 (European Marketing Data
and Statistics, 37th Ed) - More
Global High-Tech Marketing : An Introduction for Technical Managers and
Engineers (Artech House, Professional Development Library), by Jules E. Kadish - More
Global Marketing (5th Edition) (Paperback), by Warren J. Keegan and
Mark Green. Following the tradition of Keegan's acclaimed Global Marketing Management,
this groundbreaking full-color book offers a concise introduction to the field that is
presented in a lively reader-friendly style. The authors integrate relevant real-world
cases, vignettes, and boxed features with a clear, engaging narrative to effectively
communicate the excitement, challenge and discipline of global marketing. Coverage
features an enhanced presentation of global trade; expanded and improved social/cultural
coverage; the most recent research; the impact of Information Technology; an expanded
section on global retailing; finance coverage in a valuable chapter appendix; a
consolidated treatment of market entry strategies; specialized discussions of global
communication decisions; quotes from today's professionals; enhanced Internet integration
throughout the book; concise, issue-oriented and timely cases; and a vivid, full-color
design. For those interested in international marketing and the global business
Global Marketing,by Jean-Pierre Jeannet, Hubert D. Hennessey - More
Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin
Series in Marketing) (Hardcover), by Johny K. Johansson. Johanssons Global
Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to
conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson
seeks to develop the varied skills a marketing manager needs to be successful in each of
these tasks. The discussion progresses from how to market an existing product outside of
the domestic market to how to develop a new product for specific local markets and then
broadens the scope to discuss marketing and management topics from a global managerial
perspective. Legal, regulatory, political, and cultural, issues are discussed as
appropriate throughout the text. Excellent examples and cases, many of which are drawn
from the authors rich international experience, help students move from concept to
application. Most International Marketing books have 6-7 separate chapters up front that
discuss the legal and regulatory, political, and cultural environments before they begin
to discuss global market entry. Johansson presumes that the students have a basic
appreciation of these environments and begins the market entry discussion after 3
introductory chapters. The orientation of this text is more managerial and less
descriptive. This text is used both as the first course in the undergraduate level and in
MBA level courses. Information.
Global Marketing and Advertising: Understanding Cultural Paradoxes (Hardcover),
by Marieke K. de Mooij. Global Marketing and Advertising, Second Edition provides a
knowledge base of cultural differences and similarities as well as a structure of how to
apply this knowledge to the management of global branding and marketing communications.
Offering a mix of theory and practical applications, it reviews global branding
strategies, classification models of culture, and the consequence of culture for all
aspects of marketing and advertising communications. Information.
Global Marketing Management (7th Edition) (Paperback), by Warren J.
Keegan. This leading book in international marketing features comprehensive cases that
cover consumer, industrial, low tech and high tech, product and services marketing.
Specific chapter topics examine the global economic environment; the social and cultural
environment; the political, legal, and regulatory environments; global customers; global
marketing information systems and research; global targeting, segmenting and positioning;
entry and expansion strategies: marketing and sourcing; cooperation and global strategic
partnerships; competitive analysis and strategy; product decisions; pricing decisions;
channels and physical distribution; global advertising; promotion: personal selling,
public relations, sales promotion, direct marketing, trade shows, sponsorship; global
e-marketing; planning, leading, organizing, and monitoring the global marketing effort;
and the future of global marketing. For individuals interested in a career in marketing. Information.
International Marketing (SAGE Library in Marketing) (Hardcover), by
Masaaki Kotabe (Editor). Edited by a scholar at the forefront of the field, this
collection of articles represents the state of the art in International Marketing
research, with particular emphasis on the conceptual framework and theory development in
the field. The last two decades have seen significant changes for international marketing,
with global political and economic liberalization trends creating tremendous business
opportunities and challenges. Reviewing the core micro and macro topics to emerge during
this key period, leading edge papers examine organizational and personal consumer
behavior, the implications for success of various entry modes, marketing strategy, global
strategy and strategic alliances. Information.
International Marketing : Analysis and Strategy,
by Sak Onkvisit, John J. Shaw (Contributor). This excellent book offers a good
balance between theory and practice while providing solid theoretical and conceptual
foundations to the discipline of international marketing. The approach is analytical
rather than merely descriptive, with an emphasis on the management perspective. International
Marketing: Analysis and Strategypresents broad and deep coverage of international
business topics. There are two chapters for each of the 4 Ps of marketing. There are also
in depth discussions of topics such as marketing barriers, foreign exchange, physical
distribution, documentation, bribery, counterfeiting, intellectual property, gray
marketing, dumping, political risks, services, free-trade zones, countertrade, and more.
The book employs a rigorous approach that cites real-world examples from U.S. government
and international publications, as well as industry-specific publications in addition to
leading business magazines and newspapers. It covers the latest theoretical developments,
empirical findings, and management practices. This integrated approach enables readers to
keep up with the latest research and practice. The third edition of International
Marketing: Analysis and Strategy has been revised to include the latest scholarly and
management practices, several new cases and advertisements, and the latest available
statistics. In addition, the book employs boxes" for the first time to
highlight different areas of discussion: "cultural dimension," "it's the
law," and "marketing strategy." A valuable reference book for any
professional whose business is involved with international marketing. - More
International Marketing Forecasts (Library Binding), by Euromonitor
Latin American Marketing Data and Statistics, 3rd Ed/ (Latin
American Marketing Data & Statistics) (Library Binding), by Euromonitor International.
Latin American Marketing Data and Statistics is a new book from Euromonitor. It allows you
to compile detailed demographic and economic profiles of 43 countries, making it an
extremely valuable reference and powerful marketing tool. Many different sources are
contacted to research this data, including international organizations such as the IMF and
UN, as well as national statistical offices and national trade associations. The value of
the book is in the data quality and presentation in easy-to-use tables that allow
comparisons between countries. At a glance you can compare similarities and differences in
population, home ownership, expenditure trends, crime statistics and much more. Information.
Major Companies of Africa South of the Sahara 2005 (Major Companies
of Africa South of the Sahara) (Hardcover), by Graham &. Whiteside. Information.
National Cultures of the World,
by Philip M. Parker - More
The Economics of Marketing (International Library
of Critical Writings in Economics) (Hardcover), by Martin Carter, Mark Casson, Vivek
Suneja (Editors). The Economics of Marketing is an authoritative collection of previously
published articles which demonstrates the contribution of economics to the field of
marketing. It includes articles that deal with the economic history of marketing practices
and contains both classical and contemporary economic analyses relevant to marketing
management. Topics covered include the history of marketing, channels of distribution,
product strategies, promotion and advertising, pricing policy and limiting competition.
This volume will be of interest to economists and those academics working in the field of
business and management studies and will contribute to a new dialogue between the two