business bookstore



Marketing – General Topics


 

Home
 

Reading Room

Armed Forces
Business
Counter-Insurgency
Counter-Terrorism
Homeland Security
Insurgency
Terrorism
 

Bookstore

Armed Forces
Business
Counter-Insurgency
Counter-Terrorism
Homeland Security
Insurgency
Terrorism
 

Contact










Basic Marketing
w/Student CD by Jr., William D. Perreault, E. Jerome McCarthy, and Joseph P. Cannon (CD-ROM - Oct 12, 2006). McGraw-Hill/Irwin; 16 edition (October 12, 2006).

Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. Information

Contemporary Marketing by Louis E. Boone and David L. Kurtz (Hardcover - Jan 3, 2007). South-Western College Pub; 13 edition (January 3, 2007).
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline. Information 

Foundations of Marketing by William M. Pride and O. C. Ferrell (Paperback - Jan 3, 2008). South-Western College Pub; 3 edition (January 3, 2008).
Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; GlobalEdge features that pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes that feature engaging companies intended to spark student interest. Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback. The six-month eBook passkey subscription includes access to all the online and premium online content available with CL MarketingSPACE. Information 

Framework for Marketing Management, A (4th Edition) by Philip Kotler and Kevin Keller (Paperback - Mar 6, 2008). Prentice Hall; 4 edition (March 6, 2008).
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century. Information 

Marketing by Roger A. Kerin, Steven W. Hartley, and William Rudelius (Hardcover - Mar 20, 2008). McGraw-Hill/Irwin; 9 edition (March 20, 2008).
It continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Information 

Marketing: An Introduction (9th Edition) (MyMarketingLab Series) by Gary Armstrong and Philip Kotler (Paperback - Mar 2, 2008). Prentice Hall; 9 edition (March 2, 2008).
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy. Information 

Marketing: Real People, Real Choices (5th Edition) by Michael R. Solomon, Greg Marshall, and Elnora Stuart (Paperback - Dec 8, 2006). Prentice Hall; 5 edition (December 8, 2006).
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value—for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing. Information 

Marketing, 2008 Edition by William M. Pride and O. C. Ferrell (Hardcover - Jan 26, 2007). South-Western College Pub; 14 edition (January 26, 2007).
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications. Information 

Marketing Management (13th Edition) (Marketing Management) by Philip Kotler and Kevin Keller (Hardcover - Mar 6, 2008). Prentice Hall; 13 edition (March 6, 2008).
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management. Information 

Principles of Marketing, 12th Edition by Philip Kotler and Gary Armstrong (Hardcover - Mar 9, 2007). Prentice Hall; 12 edition (March 9, 2007).
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed. Information 

Services Marketing by Valarie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler (Hardcover - May 23, 2008). McGraw-Hill/Irwin; 5 edition (May 23, 2008).
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition. Information  

Strategic Marketing Problems: Cases and Comments (11th Edition) by Roger Kerin and Robert Peterson (Hardcover - Sep 30, 2006). Prentice Hall; 11 edition (September 30, 2006).
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice.  Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals. Information  


Back to Business Bookstore

Visit Business Reading Room










 

Copyright 1995-2008  (TMG). All Rights Reserved

setstats 1

setstats 1

setstats