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Basic Marketing Research by Gilbert A. Churchill and Tom J. Brown (Paperback - April 3, 2006). South-Western College Pub; 6 edition (April 3, 2006).
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. Information 

Basic Marketing Research Using Microsoft Excel Data Analysis (2nd Edition) by Alvin C Burns and Ronald F. Bush (Paperback - Dec 23, 2007). Prentice Hall; 2 edition (December 23, 2007).
This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications.   XL Data Analyst ® also features data analysis output that is exceptionally easy to understand and in professional table/report-ready format.  All marketing research concepts are presented  simply and intuitively. Information

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press Series in Marketing) by William G. Zikmund (Paperback - Aug 8, 2007). South-Western College Pub; 3 edition (August 8, 2007).
In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.
Information 

Marketing Research by David A. Aaker, V. Kumar, and George S. Day (Hardcover - Oct 2, 2006). Wiley; 9 edition (October 2, 2006).
This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision-making. The body of the text takes a micro-level approach, detailing each step of the marketing research process using a decision-oriented perspective. The authors wrap up with a macro-level treatment of the applications of marketing research. As with previous editions, the text provides thorough coverage of the most advanced and current marketing research methodologies, point out their limitations, as well their potential for enhancing research results. Information 

Marketing Research: An Aid to Decision Making by Alan Shao and Kevin Zhou (Paperback - Dec 11, 2006). Atomic Dog; 3 edition (December 11, 2006).
Teaches readers about the important issues and methods involved in conducting marketing research, and them using the findings to manipulate the marketing mix to meet customer needs. Softcover.  Information

Marketing Research: An Integrated Approach (2nd Edition) by Alan Wilson (Paperback - May 28, 2006). Prentice Hall; 2 edition (May 28, 2006).
The book places research in the bigger picture of marketing and demonstrates how an understanding of marketing research is a key requirement of any effective marketing professional. The text integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. Marketing Research is written in a clear and accessible style using many examples, real-life case histories and discussions of current issues in marketing research and customer information management that makes it very suitable for supporting the delivery of single semester modules on marketing research. Information 

Marketing Research: Methodological Foundations (with InfoTrac®) by Gilbert A. Churchill and Dawn Iacobucci (Hardcover - April 29, 2004). South-Western College Pub; 9 edition (April 29, 2004).
Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future. Information  

Marketing Research: Text and Cases, Second edition by W Bruce Wrenn, David Loudon, and Robert Stevens (Paperback - Sep 12, 2006). Routledge; 1 edition (September 12, 2006). Information   

Marketing Research: Tools and Techniques by Nigel Bradley (Paperback - Mar 1, 2007). Oxford University Press, USA (March 1, 2007).
Marketing Research balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically.  Information

Marketing Research: Within a Changing Information Environment w/Data Disk Pkg by Jr., Joseph F. Hair, Robert P Bush, David J. Ortinau, and David Ortinau (Hardcover - April 19, 2002). McGraw-Hill/Irwin; 2 edition (April 19, 2002).
The direction of Marketing Research, 2e heads towards a more application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. In addition to this distinction, the focus of the new edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is also unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world. Information

Marketing Research for Managerial Decision Making by Timothy R. Graeff (Paperback - Aug 1, 2006). Kendall/Hunt Publishing Company; 3 edition (August 1, 2006).  Information

Statistics for Marketing and Consumer Research by Mario Mazzocchi (Paperback - Jun 5, 2008). Sage Publications Ltd (June 5, 2008).
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Information

The Handbook of Marketing Research: Uses, Misuses, and Future Advances by Rajiv Grover and Marco Vriens (Hardcover - Jun 23, 2006). Sage Publications, Inc (June 23, 2006).
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research. Information 


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