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Expert Product Management Toolkit Bundle: Advanced Techniques, Tips, Strategies, Templates and Training for Product Management & Product Marketing
by Brian Lawley (Paperback - Mar 4, 2008). Happy About (March 4, 2008).

The Expert Product Management Toolkit Bundle includes all of the templates, knowledge, training and information that you need to make your products more successful. It includes the book Expert Product Management: Advanced techniques, tips and strategies for Product Management and Product Marketing as well as four of the 280 Group Product Management Toolkits (Product Roadmaps, Launches, Beta Programs & Product Reviews). All of the examples, plans and documents discussed that are covered in the book (and much more) are included in MS Office format (Word, Excel & Powerpoint) for a total of 124 templates, four narrated on-demand training presentations, samples, examples and white papers. Information

Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering) by John Stark (Hardcover - Aug 24, 2007). Springer; 1 edition (August 24, 2007).
Meeting the various requirements of customers from a range of countries, choosing the most suitable locations for the different stages of development and manufacturing, deciding what can be global and what must be local, implementing suitable processes and systems, accommodating different national regulations, and efficiently dividing the workload between diverse sites are among the many challenges faced by providers of global products. Product Lifecycle Management is now used worldwide to manage the innovation, development and support of global products. This key new business activity manages a product anywhere in the world, at any time in its life: from the first idea through to recycling and disposal. Information

Information and Management Systems for Product Customization (Integrated Series in Information Systems) by Thorsten Blecker, Gerhard Friedrich, Bernd Kaluza, and Nizar Abdelkafi (Hardcover - Nov 4, 2004). Springer; 1 edition (November 4, 2004).
Understanding the needs and desires of the customer are central to the strategy of mass customization. However, introducing customer needs into the realm of product development dramatically increases the level of complexity of creating and delivering the product both internally and externally. This book introduces an innovative model that assesses and distinguishes subjective and objective customer needs. This model along with other software tools and AI agents address the complexity issues that are both external and internal in a mass customization strategy. Fundamentally, the book— with its technical analysis, models, conceptual frameworks, and managerial tools—closes the gap between the complexity and the difficulty of mass customization with its potential payoffs and implementation. Information 

Innovation Management for Technical Products: Systematic and integrated product development and production planning (RWTHedition) by Walter Eversheim (Hardcover - Nov 1, 2008). Springer; 1 edition (November 1, 2008).
New ideas for new products are not enough for creating successful markets: Product Innovation means to manage the whole chain from invention to new and best selling products in market. This innovation roadmap has to be carefully and systematically planned and procured. There are a lot of methods for creativity, market analysis, evaluation, technology forecast, and decision gates available within this book. These methods and tools are brought together and their scopes of application as well as their limitations are shown. The whole tool kit of methods and decision models like market studies, value engineering, TRIZ or portfolio analysis and others are linked together to the overall Aachen Innovation Model (AIM). This handbook is to be used as an innovation management guide as well as an information source for nearly all methods and tools in the field of innovation for technical products. Information 

New Product Development: from Initial Idea to Product Management by Marc Annacchino (Hardcover - Sep 15, 2003). Butterworth-Heinemann (September 15, 2003).
This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use. Information 

New Products Management by C. Merle Crawford and C. Anthony Di Benedetto (Hardcover - Oct 22, 2007). McGraw-Hill/Irwin; 9 edition (October 22, 2007).
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management. Information 

Product and Services Management by George J Avlonitis and Paulina Papastathopoulou (Hardcover - May 9, 2006). Sage Publications Ltd; 1 edition (May 9, 2006).
Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product’s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Information 

Product Strategy and Management (2nd Edition) by Michael Baker and Susan Hart (Paperback - May 24, 2007). Prentice Hall; 2 edition (May 24, 2007).
The long-awaited second edition of Baker and Hart’s Product Strategy and Management expertly analyses the nature of product strategy and the management of the entire product life cycle, from new product development to product elimination. The nature and practice of the life cycle are central to the firm’s overall strategy for competitiveness.  The authors repeatedly emphasize the fact that without product strategy and management there would be no markets, no customers, no competition - and therefore no marketing.  Information 

Project Management for Successful Product Innovation by Alan Webb (Hardcover - Jul 2000). Gower Publishing Company; 2nd edition (July 2000). Information 

Risk Management and Analysis, New Markets and Products (Wiley Series in Financial Engineering) by Carol Alexander (Hardcover - Feb 2, 1999). Wiley (February 2, 1999).
New Markets and Products begins with two chapters on emerging markets. The book then goes on to cover markets and products of increasing complexity: standard equity and interest rate derivatives, exotic options, swap (and swaptions), volatility trading and finally credit derivatives. The contributors are all acknowledged experts in their fields: Michael Howell, Mark Fox, Ian King, Chris Rogers, Andrew Street, Riccardo Rebonato, Edmond Levy, Bryan Thomas, Vincent Lacoste, Desmond Fitzgerald and Blythe Masters. New Markets and Products will be an essential reference tool for risk managers, institutional investors, fund managers, bankers, corporate treasurers and financial consultants. Information 

The Swaps & Financial Derivatives Library: Products, Pricing, Applications and Risk Management, 3rd Edition Revised (Boxed Set) (Wiley Finance) by Satyajit Das (Hardcover - April 21, 2006). John Wiley & Sons; 3rd edition (April 21, 2006).
The Das Swaps & Financial Derivatives Library – Third Edition Revised is a four-volume set that incorporates extensive new material in all sections to update existing areas of coverage. In addition, several new chapters covering areas of market development have been included. Information 

Video Leadership Seminars: Product Liability Risk Assessment & Management Before a Product Launch - Avoiding Product Liability Issues with Stephanie Scharf ... Seminars) (Video Leadership Seminars) by Stephanie Scharf (CD-ROM - Dec 1, 2006). ReedLogic; dvd edition (December 1, 2006).
The goal of this Video Leadership Seminar is to provide lawyers and companies with essential and timely information regarding necessary preparations for a product launch. The DVD is viewable on any computer or iPod (that supports video) and features 70 minutes of live video with Stephanie Scharf of Jenner & Block LLP sharing her knowledge and experience assessing and managing product liability risk prior to a product launch. The Video Leadership Seminar provides invaluable information for handling such situations, including specific strategies and checklists to complete, as well as an overall strategy to minimize exposure. Information 


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